In order to be able to report on Customers based on who their Sales Reps are you need to assign the Sales Rep to the Customer.
Creating a Sales Rep
- Click Settings & tools
- Click Tags
- Click + Add New
- Enter the Sales Rep name and make sure Table Name is Customer
Adding the Sales Rep
- Click Customers
- Search for your Customer, click View
- Click Edit
- Scroll down till you see Tags, search for the Sales Rep
- Click Save
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